Search Engine Optimization literally means free traffic. Sure there’s a process to optimizing your website, but what other marketing channel brings you leads who are actively searching for your products or services, without charging you for every click? …Exactly. 

There are three main elements that dictate where you’ll rank in Google, and these are the factors that we optimize to improve your rankings. 

1. Relevance 

Google wants its users to find ‘relevant’ content whenever they search, so this stage is about ensuring that you have outstanding content that satisfies the interests of readers when they arrive on your site.

We research exactly what people are searching for, so you know what content is worth creating and what will only bring you crickets. 

2. Authority 

In addition to having fresh, engaging, quality content (targeted at specific keywords), you also need to convince Google that you’re an ‘authority’ in your niche.

Authorities are considered authoritative because of their reputation for putting out quality content over a long time, so Google figures out who these people are simply because their content is more likely to be popular than an equal piece from a new publisher. 

3. Technical

There are literally hundreds of technical (code) related elements on any website that could be optimized, but not all tweaks will provide an equal ‘bang for buck’ in terms of search rankings improvement. 

We audit and prioritize the technical fixes that will move the needle, so your web developer won’t be retiring just yet!