All great campaigns start with a winning strategy.
Your site and niche are unique and deserve a bespoke strategy based on empirical evidence.
We've got you covered...
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“Tactics without strategy is the noise before defeat” – Sun Tzu, The Art of War
In business as in war, strategy is paramount. And this is no less true in the war for search engine rankings.
There are only 10 spaces on the front page of an average Google search results page, and those 10 spaces are fiercely contested in almost all industries today.
But after years of trial and error, battle scars and all, we’ve learned a thing or two about how to take out the top spots.
There are formulas you can rely on, if you know when to use them and when to adjust and why.
We love to strategize; finding the unique elements to emphasize in your campaign to ensure its success.
Strategy is the ‘secret sauce’ and the next batch is brewing just for you.
Search Engine Optimization literally means free traffic. Sure there’s a process to optimizing your website, but what other marketing channel brings you leads who are actively searching for your products or services, without charging you for every click? …Exactly.
There are three main elements that dictate where you’ll rank in Google, and these are the factors that we optimize to improve your rankings.
Google wants its users to find ‘relevant’ content whenever they search, so this stage is about ensuring that you have outstanding content that satisfies the interests of readers when they arrive on your site.
We research exactly what people are searching for, so you know what content is worth creating and what will only bring you crickets.
In addition to having fresh, engaging, quality content (targeted at specific keywords), you also need to convince Google that you’re an ‘authority’ in your niche.
Authorities are considered authoritative because of their reputation for putting out quality content over a long time, so Google figures out who these people are simply because their content is more likely to be popular than an equal piece from a new publisher.
There are literally hundreds of technical (code) related elements on any website that could be optimized, but not all tweaks will provide an equal ‘bang for buck’ in terms of search rankings improvement.
We audit and prioritize the technical fixes that will move the needle, so your web developer won’t be retiring just yet!
Google Ads offer the unique opportunity to drive immediate, laser targeted, searcher intent focused traffic to your website.
Whether your goal is to grow brand awareness, drive lead generation or online sales, Google Ads are unparalleled in terms of speed and flexibility of approach.
Via the Google Ads platform, we offer:
Newsworthy content is part of any good SEO strategy. We help our clients gain access to mainstream and niche news media, including…